OUR STORY

CO.LAB was born from a shared passion for mental health awareness, particularly for men, and the challenges of building a successful business. Founded by Rhys and Reuben, two friends with unique but complementary stories, CO.LAB is the result of our own journeys through struggle, growth, and discovery. Both of us have faced our share of highs and lows, battling burnout, self-doubt, and the pressure to succeed while attempting to prioritise mental and physical health.

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We created CO.LAB as a space where real stories can be shared, where mental wellness is a priority, and where entrepreneurs, creators, and dreamers alike can feel empowered to chase their ambitions. For us, it’s more than a platform, it’s a reflection of the lessons we’ve learned and the community we’ve leaned on to grow. Dive deeper into our individual stories through the links below and learn what drives us to make CO.LAB a movement for connection, creativity, and change.